Target Market Research - Fashion

Our target market group, indie scenesters  wear modern and simple clothing, like plain colored such as black skinny jeans and simple t-shirts. There are various different shops that sell clothes similar to these and our target market usually shops at at least one if not all of these shops.
For this reason we will be dressing our band members in the sort of clothes that appeal to the target audience as it will make the band feel more relatable.