As we have decided on re creating and Indie song we have a good idea of who we are targeting to watch our video. At this moment, we have decided on covering 'Undercover Martyn' by Two Door Cinema Club.
After research via "UK Tribes", we have found the the type of people who would regularly listen to bands such as Two Door Cinema Club and others are known as 'Indie scenesters'. These (usually young) people are always on the look out for that fresh new band to brag about hearing first when they suddenly hit the mainstream market.
In order to conform to the interests of these people we will have to make careful decisions on the look of those featured in our video. For example, clothing is a big deal when attracting the right mise en scene for a music video. We will try and stay away from branded clothes and take inspiration from the original video on how to dress and style our band members. In the original, all three are wearing smart shoes with slim fitted trousers. This casual look detracts away from the usual 'jeans and trainers' and offers a smarter, more mature essence to the band. One of them has chosen to roll up the sleeves of his plain white shirt and the lead singer is dressed in a shirt and jacket. I believe the style that has been delivered is smart/casual which links to the video as it is not one to be taken seriously.
The age of our audience I believe will be between 17-21. Those who are at college or just finishing university as they are most likely to have a good passion and interest in both music and fashion; two things of great importance to Indie Scenesters.
We will try and replicate the styling shown on the band members in the original music video in our own version. This should then create the most appropriate mise en scene for each of the characters and give us the best chance of attracting the right audience to our video.
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