Change of Direction for Video

We have decided to change the creative direction for our video, as we made the decision that the previous ideas where too similar to the original video. They where also highly difficult to film and involved studios and instruments, etc...
The new ideas match the brand image for the brand which we are trying to portray. The new idea is as follows:

• Using an urban environment for most if not all of our timing locations.
• Hand held camera effects.
• 'Simple but memorable'.
• Darkened lighting.
• Crisp editing.