Showing posts with label camera. Show all posts
Showing posts with label camera. Show all posts

Thursday, 17 December 2015

Evaluation Question 4- Draft


How did you use media technologies in the construction and research, planning and evaluation stages?

For the planning stages of the video, I used some different methods in order to get the best ideas possible for the music video. For example to get ideas for the timings of the video I used YouTube on the internet in order to find the video we are doing, Undercover Martyn by two door cinema club, in order to get the right timing of the shots and the right kind of shots we need to do in order to make a certain successful and accurate video. We also did a storyboard in so we could order the shots and make a different kind of video to the original one. The story board was important for us because we needed to set out a basic plan of shot ideas and camera angles. To get the story across in a more animated style we have done an animatic which shows the story but into a digital format which will show a better interpretation of the video without having to actually see the way that the video is going to be shot and the way that it is ordered. Also I used the twitter and Facebook app in order to gain different inspiration from different sources.

I used blogger in order to keep up to date with progress that I had made in the research and planning stage of the video. Blogger allowed me to post different ideas, and to keep up with the information that I am getting from different media products. I found that blogger was an excellent way in order for me to keep organised in the process of going through the research and planning of my music video and digipak. I found that blogger was also a great way of me getting feedback, not just from the teacher but from my peers and classmates that wanted to comment on any work or any research that I have done.

For the construction stage of the music video, while we were filming we used the camera from an iPhone 6s Plus which shoots at 4k resolution also we used an app called FiLMiC Pro which gave us manual control for exposure and focus and other aspects of effects. This made the process of filming and editing more simplistic for us because it was easier to get the footage from the Phone onto the laptop, which is where we were doing the editing.  Also for the filming stage of the music video, we used a LED light which helped us because we did our filming in the dark; the light helped us to light up the area that we were using. The light also helped to show better facial expressions and change the atmosphere of the video and how the performers were reacting to the music. For the editing stage of constructing the music video, we used Final Cut Pro X which helped us to edit the video and get the best finish for the video.

For the planning stages of my digipak I used Google and Google images in order to get pictures and ideas of the different digipaks that are out there. The ideas I got are from the internet with research from Google and from different ideas I got from displays in the media classroom.

For the construction of my digipak and my advert I used a windows PC which featured the Photoshop software. This software allowed me to create a good and authentic digipak and magazine advert. There are professional tools and effects that can be used on the pictures. For my digipak I used the cut tools in order to cut out a photo of the three band members which then was my front cover and the main image on the magazine advert. I also used the rectangle tools In order to create white backgrounds which I then made completely white so that the digipak all looked professional. I also used the text tools which allowed my too write on the digipak.

Overall I believe that technology was vital for creating the music video and the digipak and magazine advert. Without these key pieces of technology then I wouldn’t have been able to create the kind of work that I did.

Wednesday, 30 September 2015

Music Video Analysis - Shake It Off

Artist: Taylor Swift
Song name: Shake it off


Genre Characteristics: As this is a pop song the audience automatically expect to see things they associate with pop songs. E.g. Bright colors, fast tempo video. The video features various dance routines for different genres of dance. In each routine we see the dancers wearing the appropriate costume for each genre. For example, 'Snapback' hats and gold chains in the hip-hop element.

Relationship Between Lyrics and Visuals: All the dancers start dancing and 'shaking' to match the lyrics in the chorus 'shake shake shake'.

Relationship Between Music and Visuals: The upbeat nature we expect to see in a pop video is matched with the dancers moving in time with the beat and helps to amplify the fast nature of the video.

Demands of the Record label: The frequent close-up shots we see of Taylor Swift are needed to present her as the main star of the video. Her image as one of the biggest music stars in the world has to be reinforced in her music and is done so by using the camera shots to show her off.

Frequent Reference to Notion of Looking: Due to the audience of this music video it isn't sexualised very much, yet we still see examples of the 'male gaze' for example when the dancers are twerking. Taylor also makes direct eye contact with the camera and also to the other dancers. This gives the impression that she is addressing the viewer directly with the video and lyrics.

Artist Developing Motifs: This pop style is not Taylor Swifts usual style of music as she first burst onto the scene as a country music singer.

Intertextual References: The main reference that I noticed was that of 'High school music'. This is seen when they all jump into the air in unison whilst dressed as cheerleaders. The varous dances routines can also be seen to make reference to the dance films 'Step-Up'.