Weekly Summary (05/10/15 - 11/10/15)

This week the focus has been on getting our ideas for the digipaks and magazine ads cemented and ready for use in our first draft, this has seen each member of the group look in detail at the fonts and imagery as well as the colors that we are going to use. We are also further gathering examples of other album art and digipaks in order too help visualize what our ideas will look like.


Overall this week has been relatively productive and the tasks that we have completed will come into their own when we start our final digipaks.

Weekly Summary (28/09/15 - 04/10/15)

During the course of this past week, we have been focusing on a few aspects of the coursework. One of the aspects was the video and getting a clearer concept together ready to start filming. We have now completed and published various ideas about styling, some more influences, how we plan to use the narrative theories in our video and the storyboard. This should aid us in the coming weeks, when we will be filming our video.

Another aspect we have focused on is that we are starting to research and draft our individual digipaks, this means that we have been making individual posts about inspiration and progress, as well as analysis of existing digipaks.

Overall this week has been relatively productive and the tasks that we have completed will come into their own when we start filming our video.

Weekly Summary (21/09/15 - 27/09/15)

During this past week we have have been refining the video ideas we had. We had some ideas that when we evaluated we decided that they weren't good enough to make the video.
These changes where then implemented into our story board, which is now nearing completion.

Joe also did the audience biography post, analysing two TMG members and finding out about their interests likes and pastimes. This is hugely useful as it enables us to further develop the video and our band's image to the tastes of our target audience.

We also updated the blog and the band's twitter page with some new cover images I made, this was in order to give a unified design across all of our platforms, it also aids the professionality of our work as a whole. I believe the new images accurately represent the direction we are taking the band and video: 'simple yet memorable'.

We also looked into some potential camera shots we could use in our video, this will help us when it comes to filming and will cut down the time it takes as we also have a rough idea of what works and what doesn't.

Weekly Summary (14/09/15 - 20/09/15)

This week was primarily about deciding upon when, where and how to film our video, this involved a lot of discussion between our group members as we were weighing up the advantages and of course disadvantages of all the locations that we thought about.

We also took a more in depth look at our chosen song and what all the lyrics meant as it is important to know this when deciding on the style and location for the video.

Another task we carried out during this past week was to take pictures of our band members and introduce them as well as look at how they compare to the existing band and, from that make a decision on the roles of our band members.

We also evaluated all the feedback we gathered from our peers from when we did our pitch presentation, this is an invaluable task as it has highlighted several issues that we previously hadn't clearly evaluated and explained, an example of this is the location of our video.

Our band:

Weekly Summary (07/09/15 - 13/09/15)

This week was very productive, we decided on our band name, which was the primary focus along with the pitch. Deciding on a band name was more difficult than we initially thought as it was difficult to find one that matched the genre and song we had chosen as well as the image we had created for the band.

The pitch was also a focus this past week as we had to ready it to present to our peers in order to convince them on the idea. This was a big task and required a lot of preparation. We decided to use animoto as it was the most effective and eye catching method we found.

We also did a fair amount of the market research this week including fashion and the indie scenester group (the group we have singled out as a our target group)

Our Logo:

Weekly Summary (31/08/15 - 06/09/15)

This week, all  members of the group have worked hard. This week the work has mainly revolved around watching lots of music videos in order to identify techniques we want to use in our own, we have analysed both past student videos and professional ones alike, this allowed us to compare the quality and to get an idea of the level that is expected from us.

We also listened to lots of songs in order to try and establish a genre that we like, once we had that done, it was about narrowing it down to which band and song we liked and wanted to make a video for.

Towards the end of the week we also split down the tasks we needed to do both for the schedule and other items we thought would be beneficial.