Showing posts with label TMG. Show all posts
Showing posts with label TMG. Show all posts
Monday, 21 September 2015
Audience Biographies
Name: Louis Hopkins
Age: 17
Occupation: College Student
Interests: Louis loves to spend time with his friends. he is always on the look out for that new and upcoming band that he can brag to his friends about finding first. He spends a lot of time on Soundcloud. Looking for new mixes and independent artists that are using its services in order to promote their music. he never leaves the house without making sure he is looking his best, with his favorite brands being: Farrah, Supreme, Norse Projects and Thrasher. Louis has known SmallRuin since day 1. He was one of the first 10 people to re-post their debut single on Soundcloud which now boasts of 65,000 plays.
Name: Millie Drew
Age: 19
Occupation: Independent Writer
Interests: Millie lives and dies by her Tumblr account. She obsesses with her camera and is always looking for that next snap that with capture her followers. The latest trends are a must-have and can't help but spend her latest pay cheque on some new accessories or clothes. Music is special to her too. She doesn't like to move onto new bands often but stays loyal to her favorites, whatever their fan base. Her favorites always make it into her writing somehow, whether that be a harsh review of a new LP or spreading the word about an upcoming gig.
Monday, 7 September 2015
Target Market Research - Fashion
Our target market group, indie scenesters wear modern and simple clothing, like plain colored such as black skinny jeans and simple t-shirts. There are various different shops that sell clothes similar to these and our target market usually shops at at least one if not all of these shops.
For this reason we will be dressing our band members in the sort of clothes that appeal to the target audience as it will make the band feel more relatable.
For this reason we will be dressing our band members in the sort of clothes that appeal to the target audience as it will make the band feel more relatable.
Saturday, 5 September 2015
Audience Profile
As we have decided on re creating and Indie song we have a good idea of who we are targeting to watch our video. At this moment, we have decided on covering 'Undercover Martyn' by Two Door Cinema Club.
After research via "UK Tribes", we have found the the type of people who would regularly listen to bands such as Two Door Cinema Club and others are known as 'Indie scenesters'. These (usually young) people are always on the look out for that fresh new band to brag about hearing first when they suddenly hit the mainstream market.
In order to conform to the interests of these people we will have to make careful decisions on the look of those featured in our video. For example, clothing is a big deal when attracting the right mise en scene for a music video. We will try and stay away from branded clothes and take inspiration from the original video on how to dress and style our band members. In the original, all three are wearing smart shoes with slim fitted trousers. This casual look detracts away from the usual 'jeans and trainers' and offers a smarter, more mature essence to the band. One of them has chosen to roll up the sleeves of his plain white shirt and the lead singer is dressed in a shirt and jacket. I believe the style that has been delivered is smart/casual which links to the video as it is not one to be taken seriously.
The age of our audience I believe will be between 17-21. Those who are at college or just finishing university as they are most likely to have a good passion and interest in both music and fashion; two things of great importance to Indie Scenesters.
We will try and replicate the styling shown on the band members in the original music video in our own version. This should then create the most appropriate mise en scene for each of the characters and give us the best chance of attracting the right audience to our video.
After research via "UK Tribes", we have found the the type of people who would regularly listen to bands such as Two Door Cinema Club and others are known as 'Indie scenesters'. These (usually young) people are always on the look out for that fresh new band to brag about hearing first when they suddenly hit the mainstream market.
In order to conform to the interests of these people we will have to make careful decisions on the look of those featured in our video. For example, clothing is a big deal when attracting the right mise en scene for a music video. We will try and stay away from branded clothes and take inspiration from the original video on how to dress and style our band members. In the original, all three are wearing smart shoes with slim fitted trousers. This casual look detracts away from the usual 'jeans and trainers' and offers a smarter, more mature essence to the band. One of them has chosen to roll up the sleeves of his plain white shirt and the lead singer is dressed in a shirt and jacket. I believe the style that has been delivered is smart/casual which links to the video as it is not one to be taken seriously.
The age of our audience I believe will be between 17-21. Those who are at college or just finishing university as they are most likely to have a good passion and interest in both music and fashion; two things of great importance to Indie Scenesters.
We will try and replicate the styling shown on the band members in the original music video in our own version. This should then create the most appropriate mise en scene for each of the characters and give us the best chance of attracting the right audience to our video.
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