Evaluation Question 4

Evaluation Question 4

As a group, we frequented on YouTube in order to find the common conventions in existing indie music videos. It was also helpful in all aspects in giving us ideas for set locations, shot lengths, shot ideas and the type if video we wished to try and create. Our main source if inspiration was "Undercover Martyn" by Two Door Cinema Club.  After collecting ideas we made a storyboard which enabled to to see visually the direction we wished to take our video. It was also useful in letting us find out what equipment we were going take need and if our video was feesable. An animatic was also created in order to help the group be able to visualise the final video and see the development of what we had already created.


All members of our group found that Blogger was a useful tool in acquiring feedback from our audience. It also meant we were able to post the continued progress of creative journey. At any point we were able to go back and change or develop our blog posts if we had altered or thought of something new. Our audience were able to post any concerns or feedback they had thought of from viewing our post about the development of our product. As previously discussed this feedback was vital in creating a successful finished video.
For the filming we used the camera from an iPhone 6s Plus which shoots at 4k resolution also we used an app called FiLMiC Pro which gave us manual control for exposure and focus and other aspects of effects. Then few tools the app posed were no match for some of the cameras the other groups were using but we thought that this may actually give our video an edge over others. Other groups may be tempted to use all of the features at their disposal which could lead to them over complicating their video and end up with a confusing or clustered music video. From the reap search, these are very much things you want to avoid when trying to appeal to music audiences especially those in the indie genre. Whilst filling in the dark the LED light we were using was very helpful in lighting the set and allowing us to create the right mind and vibe for each shit that we desired. The additional lighting was also good when filming close-ups, the fact that the audience can clearly see the band members facial expressions is vital in creating the sense of intimacy between them and the band which can help emote certain feelings in the viewer.  Final Cut Pro X helped us to edit the video and get the best finish for the video and create the look we were attempting to re-create in other videos we had seen. Spotify was used to stream the song whilst we were filming so that those performing were able to hear it and sing in time. it also proved useful when getting an idea of shot lengths for each part of our video. Nathan was then able to match the music to our footage whilst editing the video which made the post-production phase slightly easier.


The photoshop software on the Windows PC I was using was the only tool I used whilst creating both my digipaks and magazine advert. This software possessed all elements I needed during this process. Most notably the cut tool, which enabled me to edit images I had taken or found to my desired effect. The colour wheel was useful whilst searching for the colour i was going to use on my digipak. It offered me countless variation of all colours to use; this was an important decision because I had to consider my bands representation. using the wrong colour could mislead audiences that my band is something that it isn't and may deter certain people from listening/viewing/purchasing the album. Both the vertical and horizontal text boxes were also very useful when creating the layout of my album cover. It was especially important to my product as the text is the centrepiece of the product and is the main attraction to audiences/passers by. The macbooks were also useful to me during my evaluation process so that i was able to write up my questions. I used other presentation formats available to me on the computer in order to bring my evaluation together. These formats included: Prezi, Youtube and Scribd. The aim was to provide and original and differing way of presenting my work to not only make it interesting to read, but to also show-off my media skills.
Overall, I feel that the technology I used during this creative process were central to the finished products. Without these pieces of software or programmes I wouldn't have been able to develop my ideas in the way I did and to create these products without these technologies would have been virtually impossible. 

Representation in Music videos

Different genders are represented differently in music videos. For example males are normally represented in a way sometimes that they are strippers or need to show off their bodies. This gives an attracting look to the music video for males. For artists like Beyoncé who are fine with the way their bodies look then they are more likely to get their bodies out for a music video. If this means they will get more hits and therefore more money they are more likely to be willing to do this.

It is different for males because they are seen as more aggressive and more dominant in behaviour which means that males would be used differently in a music video than females would be used. Men are represented as more adventurous and independent where as women are viewed as more reliant on men and this shows in some music videos where the male is shown to be in command. Women represent sexual objects in media and males in music videos seem to be the people in command that try and get these sexual objects. Women are portrayed as decorative objects in music videos and are used as dancers and are not very regularly seen as the band members who actually play the instruments, this is normally left to the males because they are seen as more dominant and more designed for these types of jobs.

Different ages are represented in music videos for example the elderly would not be very likely to be seen in music videos as they are one of the groups of people who are not wanted to be seen in music videos. This is the same with small children but they are seen on the odd occasion, normally the artists are the ones in the music videos and they are normally not elderly or really young they are normally around the 20’s or 30’s because these are the people who are going to be appealed too. These people are stereotypically the most likely to do popular things for the people who are supposed to watch the music videos for example teenagers who want to see dancers and people either smoking or doing things that are cool like skateboarding or doing daring things.