Showing posts with label Audience Profile. Show all posts
Showing posts with label Audience Profile. Show all posts
Wednesday, 9 December 2015
Monday, 7 December 2015
Evaluation Question 4
Evaluation Question 4
As a group, we frequented on YouTube in order to find the common conventions in existing indie music videos. It was also helpful in all aspects in giving us ideas for set locations, shot lengths, shot ideas and the type if video we wished to try and create. Our main source if inspiration was "Undercover Martyn" by Two Door Cinema Club. After collecting ideas we made a storyboard which enabled to to see visually the direction we wished to take our video. It was also useful in letting us find out what equipment we were going take need and if our video was feesable. An animatic was also created in order to help the group be able to visualise the final video and see the development of what we had already created.
All members of our group found that Blogger was a useful tool in acquiring feedback from our audience. It also meant we were able to post the continued progress of creative journey. At any point we were able to go back and change or develop our blog posts if we had altered or thought of something new. Our audience were able to post any concerns or feedback they had thought of from viewing our post about the development of our product. As previously discussed this feedback was vital in creating a successful finished video.
For the filming we used the camera from an iPhone 6s Plus which shoots at 4k resolution also we used an app called FiLMiC Pro which gave us manual control for exposure and focus and other aspects of effects. Then few tools the app posed were no match for some of the cameras the other groups were using but we thought that this may actually give our video an edge over others. Other groups may be tempted to use all of the features at their disposal which could lead to them over complicating their video and end up with a confusing or clustered music video. From the reap search, these are very much things you want to avoid when trying to appeal to music audiences especially those in the indie genre. Whilst filling in the dark the LED light we were using was very helpful in lighting the set and allowing us to create the right mind and vibe for each shit that we desired. The additional lighting was also good when filming close-ups, the fact that the audience can clearly see the band members facial expressions is vital in creating the sense of intimacy between them and the band which can help emote certain feelings in the viewer. Final Cut Pro X helped us to edit the video and get the best finish for the video and create the look we were attempting to re-create in other videos we had seen. Spotify was used to stream the song whilst we were filming so that those performing were able to hear it and sing in time. it also proved useful when getting an idea of shot lengths for each part of our video. Nathan was then able to match the music to our footage whilst editing the video which made the post-production phase slightly easier.
The photoshop software on the Windows PC I was using was the only tool I used whilst creating both my digipaks and magazine advert. This software possessed all elements I needed during this process. Most notably the cut tool, which enabled me to edit images I had taken or found to my desired effect. The colour wheel was useful whilst searching for the colour i was going to use on my digipak. It offered me countless variation of all colours to use; this was an important decision because I had to consider my bands representation. using the wrong colour could mislead audiences that my band is something that it isn't and may deter certain people from listening/viewing/purchasing the album. Both the vertical and horizontal text boxes were also very useful when creating the layout of my album cover. It was especially important to my product as the text is the centrepiece of the product and is the main attraction to audiences/passers by. The macbooks were also useful to me during my evaluation process so that i was able to write up my questions. I used other presentation formats available to me on the computer in order to bring my evaluation together. These formats included: Prezi, Youtube and Scribd. The aim was to provide and original and differing way of presenting my work to not only make it interesting to read, but to also show-off my media skills.
Overall, I feel that the technology I used during this creative process were central to the finished products. Without these pieces of software or programmes I wouldn't have been able to develop my ideas in the way I did and to create these products without these technologies would have been virtually impossible.
As a group, we frequented on YouTube in order to find the common conventions in existing indie music videos. It was also helpful in all aspects in giving us ideas for set locations, shot lengths, shot ideas and the type if video we wished to try and create. Our main source if inspiration was "Undercover Martyn" by Two Door Cinema Club. After collecting ideas we made a storyboard which enabled to to see visually the direction we wished to take our video. It was also useful in letting us find out what equipment we were going take need and if our video was feesable. An animatic was also created in order to help the group be able to visualise the final video and see the development of what we had already created.
All members of our group found that Blogger was a useful tool in acquiring feedback from our audience. It also meant we were able to post the continued progress of creative journey. At any point we were able to go back and change or develop our blog posts if we had altered or thought of something new. Our audience were able to post any concerns or feedback they had thought of from viewing our post about the development of our product. As previously discussed this feedback was vital in creating a successful finished video.
For the filming we used the camera from an iPhone 6s Plus which shoots at 4k resolution also we used an app called FiLMiC Pro which gave us manual control for exposure and focus and other aspects of effects. Then few tools the app posed were no match for some of the cameras the other groups were using but we thought that this may actually give our video an edge over others. Other groups may be tempted to use all of the features at their disposal which could lead to them over complicating their video and end up with a confusing or clustered music video. From the reap search, these are very much things you want to avoid when trying to appeal to music audiences especially those in the indie genre. Whilst filling in the dark the LED light we were using was very helpful in lighting the set and allowing us to create the right mind and vibe for each shit that we desired. The additional lighting was also good when filming close-ups, the fact that the audience can clearly see the band members facial expressions is vital in creating the sense of intimacy between them and the band which can help emote certain feelings in the viewer. Final Cut Pro X helped us to edit the video and get the best finish for the video and create the look we were attempting to re-create in other videos we had seen. Spotify was used to stream the song whilst we were filming so that those performing were able to hear it and sing in time. it also proved useful when getting an idea of shot lengths for each part of our video. Nathan was then able to match the music to our footage whilst editing the video which made the post-production phase slightly easier.
The photoshop software on the Windows PC I was using was the only tool I used whilst creating both my digipaks and magazine advert. This software possessed all elements I needed during this process. Most notably the cut tool, which enabled me to edit images I had taken or found to my desired effect. The colour wheel was useful whilst searching for the colour i was going to use on my digipak. It offered me countless variation of all colours to use; this was an important decision because I had to consider my bands representation. using the wrong colour could mislead audiences that my band is something that it isn't and may deter certain people from listening/viewing/purchasing the album. Both the vertical and horizontal text boxes were also very useful when creating the layout of my album cover. It was especially important to my product as the text is the centrepiece of the product and is the main attraction to audiences/passers by. The macbooks were also useful to me during my evaluation process so that i was able to write up my questions. I used other presentation formats available to me on the computer in order to bring my evaluation together. These formats included: Prezi, Youtube and Scribd. The aim was to provide and original and differing way of presenting my work to not only make it interesting to read, but to also show-off my media skills.
Overall, I feel that the technology I used during this creative process were central to the finished products. Without these pieces of software or programmes I wouldn't have been able to develop my ideas in the way I did and to create these products without these technologies would have been virtually impossible.
Sunday, 22 November 2015
Monday, 21 September 2015
Audience Biographies
Name: Louis Hopkins
Age: 17
Occupation: College Student
Interests: Louis loves to spend time with his friends. he is always on the look out for that new and upcoming band that he can brag to his friends about finding first. He spends a lot of time on Soundcloud. Looking for new mixes and independent artists that are using its services in order to promote their music. he never leaves the house without making sure he is looking his best, with his favorite brands being: Farrah, Supreme, Norse Projects and Thrasher. Louis has known SmallRuin since day 1. He was one of the first 10 people to re-post their debut single on Soundcloud which now boasts of 65,000 plays.
Name: Millie Drew
Age: 19
Occupation: Independent Writer
Interests: Millie lives and dies by her Tumblr account. She obsesses with her camera and is always looking for that next snap that with capture her followers. The latest trends are a must-have and can't help but spend her latest pay cheque on some new accessories or clothes. Music is special to her too. She doesn't like to move onto new bands often but stays loyal to her favorites, whatever their fan base. Her favorites always make it into her writing somehow, whether that be a harsh review of a new LP or spreading the word about an upcoming gig.
Tuesday, 8 September 2015
Saturday, 5 September 2015
Audience Profile
As we have decided on re creating and Indie song we have a good idea of who we are targeting to watch our video. At this moment, we have decided on covering 'Undercover Martyn' by Two Door Cinema Club.
After research via "UK Tribes", we have found the the type of people who would regularly listen to bands such as Two Door Cinema Club and others are known as 'Indie scenesters'. These (usually young) people are always on the look out for that fresh new band to brag about hearing first when they suddenly hit the mainstream market.
In order to conform to the interests of these people we will have to make careful decisions on the look of those featured in our video. For example, clothing is a big deal when attracting the right mise en scene for a music video. We will try and stay away from branded clothes and take inspiration from the original video on how to dress and style our band members. In the original, all three are wearing smart shoes with slim fitted trousers. This casual look detracts away from the usual 'jeans and trainers' and offers a smarter, more mature essence to the band. One of them has chosen to roll up the sleeves of his plain white shirt and the lead singer is dressed in a shirt and jacket. I believe the style that has been delivered is smart/casual which links to the video as it is not one to be taken seriously.
The age of our audience I believe will be between 17-21. Those who are at college or just finishing university as they are most likely to have a good passion and interest in both music and fashion; two things of great importance to Indie Scenesters.
We will try and replicate the styling shown on the band members in the original music video in our own version. This should then create the most appropriate mise en scene for each of the characters and give us the best chance of attracting the right audience to our video.
After research via "UK Tribes", we have found the the type of people who would regularly listen to bands such as Two Door Cinema Club and others are known as 'Indie scenesters'. These (usually young) people are always on the look out for that fresh new band to brag about hearing first when they suddenly hit the mainstream market.
In order to conform to the interests of these people we will have to make careful decisions on the look of those featured in our video. For example, clothing is a big deal when attracting the right mise en scene for a music video. We will try and stay away from branded clothes and take inspiration from the original video on how to dress and style our band members. In the original, all three are wearing smart shoes with slim fitted trousers. This casual look detracts away from the usual 'jeans and trainers' and offers a smarter, more mature essence to the band. One of them has chosen to roll up the sleeves of his plain white shirt and the lead singer is dressed in a shirt and jacket. I believe the style that has been delivered is smart/casual which links to the video as it is not one to be taken seriously.
The age of our audience I believe will be between 17-21. Those who are at college or just finishing university as they are most likely to have a good passion and interest in both music and fashion; two things of great importance to Indie Scenesters.
We will try and replicate the styling shown on the band members in the original music video in our own version. This should then create the most appropriate mise en scene for each of the characters and give us the best chance of attracting the right audience to our video.
Subscribe to:
Posts (Atom)