Showing posts with label A2. Show all posts
Showing posts with label A2. Show all posts
Monday, 18 April 2016
Dear moderator
Dear moderator, welcome to our blog. Please use the labels on the right hand side to navigate our work. Work has been split into three main categories; Research and Planning, Product, Evaluation and where work has been produced by just one group member it has been labelled with their name
Sunday, 17 January 2016
Friday, 15 January 2016
Saturday, 19 December 2015
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Video
When we where in the research stage, watching established music video we discovered a few trends (conventions), that generally are followed by most videos. The most common of these conventions is the disjuncture, amplification, performance and narrative styles of video. This convention is very rarely broken.
We have carried this convention into our final video as we have used the narrative style of video. This is due to the fact that the original video for our song heavily features instruments and is a performance based video, this combined with the fact that throughout our extensive research we found that narrative based 'cinematic' style videos are some of the most successful.
Our video also followed conventions based on the clothing and framing we used throughout our video, the mise en scene fitted with the image pre-associated with the genre of music (indie) we also used framing that is consistent with that used in real media products, these include close up shots and mid shots of the main singer, this is used in order to create a bond between fans and the lead singer.
The primary area that our video breaks conventions is in that most videos for songs of our genre (indie) are performance based. Another aspect of convention that our video breaks is that typically real media products used advanced camera equipment, by contrast, for our video we used the camera on the iPhone 6s Plus, this records in 4K resolution and features OIS so along with a professional camera application (in this case FiLMiC Pro) in order to allow manual control over aspects such as focus and exposure, it can produce results equal to a mid to high end DSLR.
Overall our video both embraces certain conventions of established music videos and rejects other conventions that are perhaps now outdated.
Ancillary
Digipak
For my digipak, as with the video I heavily researched existing texts such as the xx, AM by Arctic Monkeys, Blue Monday by New Order and The Dark side of the Moon by Pink Floyd (pictured below) and analysed their features and what made them successful (or not). This gave me a real sense of the elements of digipaks that are carried throughout most examples, these conventions where plentiful, an example of a convention in digipaks is that typically they feature artwork in the center and then text above and below, typically the band name above and the album name below. I followed this convention in my digipak (and my advert) as I felt it carried an air of sophistication. Another convention that I embraced is the order of items on the spine (Band,Title,Catalog Number).
During my research I found that the very best digipkas where minimalist in their design language, this is a form of convention that is used more and more frequently now.
Advert
For my magazine advert, like with the digipak and video I researched various existing products and analysed their features and their success as a result of these aspects. looking at these examples gave me an idea of the conventions that are used throughout most magazine adverts of this type, I found there to be many conventions, an example of a convention in adverts is that they typically have the artwork in the center of the magazine advert and then title text above and below, typically the information about the album below. I followed this convention closely in my advert as the convention creates a sense of simplicity. Another convention that I used is the use of a record label logo towards the bottom of the advert. This allows viewers to quickly realize who is behind the album.
The real products I looked at for ideas and to evaluate the conventions used in the adverts where mostly the magazine adverts for the digipaks above, as they fitted best with the style I wanted to follow. However There were a few more that I liked and took inspiration from, like the Kasabian poster.
Another convention I followed for my magazine advert is the idea of a link between the digipak and to an extent the video, this is widely used in the industry and creates an identity that links the elements to each other.
Overall our media products both follow an challenged various different forms of conventions, following the best aspects and differing in the worst.
When we where in the research stage, watching established music video we discovered a few trends (conventions), that generally are followed by most videos. The most common of these conventions is the disjuncture, amplification, performance and narrative styles of video. This convention is very rarely broken.
We have carried this convention into our final video as we have used the narrative style of video. This is due to the fact that the original video for our song heavily features instruments and is a performance based video, this combined with the fact that throughout our extensive research we found that narrative based 'cinematic' style videos are some of the most successful.
Our video also followed conventions based on the clothing and framing we used throughout our video, the mise en scene fitted with the image pre-associated with the genre of music (indie) we also used framing that is consistent with that used in real media products, these include close up shots and mid shots of the main singer, this is used in order to create a bond between fans and the lead singer.
The primary area that our video breaks conventions is in that most videos for songs of our genre (indie) are performance based. Another aspect of convention that our video breaks is that typically real media products used advanced camera equipment, by contrast, for our video we used the camera on the iPhone 6s Plus, this records in 4K resolution and features OIS so along with a professional camera application (in this case FiLMiC Pro) in order to allow manual control over aspects such as focus and exposure, it can produce results equal to a mid to high end DSLR.
Overall our video both embraces certain conventions of established music videos and rejects other conventions that are perhaps now outdated.
Ancillary
Digipak
For my digipak, as with the video I heavily researched existing texts such as the xx, AM by Arctic Monkeys, Blue Monday by New Order and The Dark side of the Moon by Pink Floyd (pictured below) and analysed their features and what made them successful (or not). This gave me a real sense of the elements of digipaks that are carried throughout most examples, these conventions where plentiful, an example of a convention in digipaks is that typically they feature artwork in the center and then text above and below, typically the band name above and the album name below. I followed this convention in my digipak (and my advert) as I felt it carried an air of sophistication. Another convention that I embraced is the order of items on the spine (Band,Title,Catalog Number).
During my research I found that the very best digipkas where minimalist in their design language, this is a form of convention that is used more and more frequently now.
Advert
For my magazine advert, like with the digipak and video I researched various existing products and analysed their features and their success as a result of these aspects. looking at these examples gave me an idea of the conventions that are used throughout most magazine adverts of this type, I found there to be many conventions, an example of a convention in adverts is that they typically have the artwork in the center of the magazine advert and then title text above and below, typically the information about the album below. I followed this convention closely in my advert as the convention creates a sense of simplicity. Another convention that I used is the use of a record label logo towards the bottom of the advert. This allows viewers to quickly realize who is behind the album.
The real products I looked at for ideas and to evaluate the conventions used in the adverts where mostly the magazine adverts for the digipaks above, as they fitted best with the style I wanted to follow. However There were a few more that I liked and took inspiration from, like the Kasabian poster.
Another convention I followed for my magazine advert is the idea of a link between the digipak and to an extent the video, this is widely used in the industry and creates an identity that links the elements to each other.
Overall our media products both follow an challenged various different forms of conventions, following the best aspects and differing in the worst.
Evaluation Question 2
How effective is the combination of your main product and ancillary texts?
Firstly, my ancillary tasks, the digipak and advert, I made a purposeful effort to consider both when planning for the design of my digipak, this allowed me to create a brand image that would be present across all of the elements of the band. The idea for the branding of the band came form the brief I initially set of 'simple but memorable'.
I believe that the designs with true coherence, are created with the development of the materials, shapes, colour caried out simultaneously, as this allows each element to accent and complement each other, this allows for a meaningful design that allows for a level of consistency through the elements and infact the products themselves. This aided me in creating a consistent brand that makes the band recognizable.
My digiapk is a 6 panel design, with the main part being the three circles on the cover, this sets the tone for the design of both the digipak and the advert, with the circles design caring on to the inside panels with a circle for each member, which clarifies the branding of the three circles each representing a band member. The circles theme is further applied to the back cover where they are used a s bullet points to list the songs.
The magazine advert also embraces this theme in order to maintain the brand image and make it easily recognizable, consisting of the cover image from my digipak and some text to let the audience know what they are looking at.
When we where creating our video it was important to take into account the genre of the music, in this case indie. As this ultimately impacts on the viewers and therefore it is extremely important to conform to a style they like. The style of this video is very much influenced by the style of my digipak with blurs being used to link to semi transparent glass like elements of my digipak and advert.
A further consideration throughout the process were the fonts as these would be used in every product, therefore they had to be flexible and fit not only in a logo but also a digipka, advert and music video. However given that the fonts work, they successful link the elements together.
Overall I believe that a successful and purposeful link has been created between all of the products, and that the brand image that has resulted portrays the band well.
Overall I believe that a successful and purposeful link has been created between all of the products, and that the brand image that has resulted portrays the band well.
Evaluation Question 3
What have you learned from your audience feedback?
Very early on into the process of creating both the video and the ancillary tasks, we established the importance of relevant feedback, from our target audience as they were the ones that would have to like it. We used this throughout the creative and development processes in order to make our products the best we could do.
The pitch
This was the first point at which we received feedback, as this was our idea and what would ultimately influence our final products. Responses to the pitch we found where crucial to the success of bot the video and the ancillary tasks. The feedback was largely positive for the pitch and people really warmed to the name of the band and the creative ideas behind the video, the feedback we received expressed positive reactions towards the style of video we planned to create and how it matched the genre of the song well, a further positive comment was the monochrome/colour contrast as it was said that this would create an interesting visual effect for the viewer. Concerns that where raised included, where it was going to be set, this was the most prolific concern, along with wether it was going to be performance or narrative based.
The result of the feedback was that we really narrowed down the choices for locations and looked into different options and what they offered. We learned that it is hugely important to know the location as without that not much can be planned as it becomes location dependant, this lesson came form the feedback we received, highlighting its importance in our creative process. We also researched the meaning of our song and came to a decision on the narrative of the video.
Separate from the group the feedback highlighted, the successfulness of the brand image we had priced together, given that the most common positive comment was based around it, this gave me the idea to make that a key consideration in the design of my digipak and magazine advert, as I felt that if the audience liked it in the pitch that same success could be represented in those print elements.
Digipak
Given that we had now learned the value in obtaining feedback throughout the process, it was a primary concern form me in that I knew I needed feedback every step of the way form the people that matter (my target audience), this was an idea that helped me create a successful digipak and advert. Early comments on the very first drafts I made were that I needed to de clutter the front panel of my digipak down even further, something that I had not thought of given that I was already conforming to a minimalistic look and feel for the product. The second stage at which I obtained feedback, and the first formal feedback collection was on my first published draft. Feedback on this was very positive and gave me confidence in my idea. People liked the brand consistency throughout the panels on the digipak. Another area that people praised was the cover design, people commented that it represented the band successfully and matched with the design brief we presented in the pitch of 'simple but memorable'. Some areas for improvement were the addition of a record label logo, a catalog number and some other small tweaks. The feedback I received at this stage was invaluable in making my final version as good as it could be.
Comments on that final version were nearly all completely positive with many people commenting on the professionalism of the design and how all the aspects fit together in a linked manner.
Advert
For this part of the task, which I started after the digipak feedback for the early drafts had been received. I used a similar philosophy in that I took on board the criticise that had been given to me by my target audience and implemented a range of changes that I had carried out on my digipak, this meant that the feedback for the first published draft of my advert was largely positive with similar comments being made as those for the digipak. a new issue did however arise, due to the fact that the advert is bigger than the digipak the level of text separation and font size was commented on in much of the feedback I received. I then resolved this, meaning that the feedback on my final version was largely good.
Video
As with the other aspects, we relied on feedback from the beginning of the process. This feedback was largely collected via face to face conversations with our target audience, finding out what they liked and disliked about our video every step of the way, the feedback we were receiving was based around the fact that they liked the framing and miss en scene as well as the shot styles, they also commented on the fact that some shots were to long. We worked to resolve this and gradually moved closer to what the audience were wanting from our product, by the time that the 1st draft was ready to be shown, we had already built up an idea of what people were likely to say. Some of the predictions proved true, and were subsequently worked on others weren't expected and gave us new ideas on how to go about improving the video.
Overall, I have learned a lot form the feedback I have received, it has enabled me to make the best products I can and gave us an insight into what people want for our video. However, perhaps the biggest thing you learn from feedback is that when it is positive it gives confidence in you product and has allowed me to carry that forward onto the next one, meaning that I started each product from a position where I had an idea what worked and what didn't
Evaluation Question 4
How did you use media technologies in the construction and research, planning and evaluation stages?
Research and Planning.
Technology was heavily used during this stage, and in many ways was one of the most used tools. I used a MacBook Pro with Retina Display and a Windows PC (Lenovo X1 Carbon and generic desktop) to carry out most of the secondary research on areas such as clothing, video techniques, existing media products amongst many others. The way I got to the answers I was looking for varied and usually included Google (used to search for results about the topic that I was researching, including the images platform), Tumblr (for finding images and posts relating to various topics), Wikipedia (For looking up aspects of my research usually filming techniques or narrative theorists and such like), UK Tribes (This was essential in determining our target market), YouTube (another essential piece of software for looking into existing media products). I then used Keynote/Pages and PowerPoint/Word (to present the research). Blogger was also used to publish my research on the internet so that it could be assessed and to make it easier to look through. The web browsers I used were Google Chrome, Safari and Firefox
Ancillary Tasks production
Photoshop CC (and CS6 at school) was used primarily to create my digipak and magazine advert as this software makes it easy to move items and create visuals. I used disk wizards to download a template so that I find need to add all the measurements in. I also used an online barcode generator to make a custom barcode so that my digipak was more professional. All of this software was run on a MacBook Pro Retina, Windows PC (Lenovo X1 Carbon and generic desktop) and iMac and when a web browser was required Safari, Google Chrome, Firefox or Microsoft Edge was used. Other software such as Keynote, PowerPoint, Word, Pages, Preview and few others were used in passing. As with the R&P section Blogger was used throughout this section.
Construction
Pre-production
For the pre production element of the video we used a range of iPhones (5,5s,6s Plus) to develop the storyboard and test the shots, we also used the phones to create images of the storyboards we created in oder to post them on Blogger so that they could easily be found and referred back to. In addition to this the iPhone 6s Plus was used to create an 'animatic' for both the storyboards in order to give a closer representation of what the video would look like. To edit these videos, we used Final Cut Pro X and Adobe Premiere Pro CC as well as iMove, the software was run on a range of computers, MacBook Pro Retina, Windows PC (Lenovo X1 Carbon) and iMac. These 'animatic' videos were then uploaded to youtube and embedded into a blogger post.
Production
During the production phase, we used a variety of technologies the most important of which was the iPhone 6s Plus we used for filming, our entire video was shot on this device using a mix of the standard Apple camera application, and FiLMiC Pro (a professional camera application allowing manual controls for aspects such as focus and exposure), this application allowed us to create the fade in shots and lock the exposure so that it wouldn't auto just in the video. The application makes the video form the iPhone 6s Plus DSLR quality. I then used a Microsoft Surface, an Apple iPad or a MacBook Pro Retina to review the footage and ensure the quality of what we were taking. We also used a battery operated LED light in order to better the lighting (a tool that was crucial, given that we were filming during the dark). A further technology we used was Apple Music (or Spotify) to stream the song so that the actors could sing to they music (this also made it easier to edit as I was able to match the music to the sound on the editing software in post production). We used an iPhone 4 and 5 for this part, in some cases paired to a speaker. Blogger was also used
Post Production
This phase required a high amount of technology, due to the nature of what it entails, firstly we used Final Cut Pro X in combination with Adobe Premiere Pro CC (for some effects) to edit the video, using iMovie to import the raw footage (or directly into Adobe Premiere Pro CC on PC) from the iPhone 6s Plus it was taken on. The editing software was run on a MacBook Pro Retina, Windows PC (Lenovo X1 Carbon), iMac and Mac Pro. These machines were chosen due to the fact that they could provide enough performance to edit efficiently. We used the combination of the software with the hardware we chose in order to make our video visually exciting, and make it as close to established media products as we could. Other technologies we used during post production was Apple iTunes, this was essential as we needed to purchase the song in order to use it in our video. I also made use of Bang & Olufsen BeoPlay H8 headphones to tune the audio of the video.
Support Technologies And Evaluation
We also used other technologies that supported the categories above such as Twitter, this was used to Tweet as the band in order to create a more authentic feel, Vimeo, a video platform that we aloud posted our video to, bing (in order to search for some items), Adobe Lightroom CC (in order to edit photos for the blog and twitter) and Squarespace for the logo.
For my evaluation I used a range of different presentation services and products, such as Adobe Photoshop, Infogram, Word/Scribd and PowerPoint/Slideshare.
Ancillary Tasks production
Photoshop CC (and CS6 at school) was used primarily to create my digipak and magazine advert as this software makes it easy to move items and create visuals. I used disk wizards to download a template so that I find need to add all the measurements in. I also used an online barcode generator to make a custom barcode so that my digipak was more professional. All of this software was run on a MacBook Pro Retina, Windows PC (Lenovo X1 Carbon and generic desktop) and iMac and when a web browser was required Safari, Google Chrome, Firefox or Microsoft Edge was used. Other software such as Keynote, PowerPoint, Word, Pages, Preview and few others were used in passing. As with the R&P section Blogger was used throughout this section.
Construction
Pre-production
For the pre production element of the video we used a range of iPhones (5,5s,6s Plus) to develop the storyboard and test the shots, we also used the phones to create images of the storyboards we created in oder to post them on Blogger so that they could easily be found and referred back to. In addition to this the iPhone 6s Plus was used to create an 'animatic' for both the storyboards in order to give a closer representation of what the video would look like. To edit these videos, we used Final Cut Pro X and Adobe Premiere Pro CC as well as iMove, the software was run on a range of computers, MacBook Pro Retina, Windows PC (Lenovo X1 Carbon) and iMac. These 'animatic' videos were then uploaded to youtube and embedded into a blogger post.
Production
During the production phase, we used a variety of technologies the most important of which was the iPhone 6s Plus we used for filming, our entire video was shot on this device using a mix of the standard Apple camera application, and FiLMiC Pro (a professional camera application allowing manual controls for aspects such as focus and exposure), this application allowed us to create the fade in shots and lock the exposure so that it wouldn't auto just in the video. The application makes the video form the iPhone 6s Plus DSLR quality. I then used a Microsoft Surface, an Apple iPad or a MacBook Pro Retina to review the footage and ensure the quality of what we were taking. We also used a battery operated LED light in order to better the lighting (a tool that was crucial, given that we were filming during the dark). A further technology we used was Apple Music (or Spotify) to stream the song so that the actors could sing to they music (this also made it easier to edit as I was able to match the music to the sound on the editing software in post production). We used an iPhone 4 and 5 for this part, in some cases paired to a speaker. Blogger was also used
Post Production
This phase required a high amount of technology, due to the nature of what it entails, firstly we used Final Cut Pro X in combination with Adobe Premiere Pro CC (for some effects) to edit the video, using iMovie to import the raw footage (or directly into Adobe Premiere Pro CC on PC) from the iPhone 6s Plus it was taken on. The editing software was run on a MacBook Pro Retina, Windows PC (Lenovo X1 Carbon), iMac and Mac Pro. These machines were chosen due to the fact that they could provide enough performance to edit efficiently. We used the combination of the software with the hardware we chose in order to make our video visually exciting, and make it as close to established media products as we could. Other technologies we used during post production was Apple iTunes, this was essential as we needed to purchase the song in order to use it in our video. I also made use of Bang & Olufsen BeoPlay H8 headphones to tune the audio of the video.
Support Technologies And Evaluation
We also used other technologies that supported the categories above such as Twitter, this was used to Tweet as the band in order to create a more authentic feel, Vimeo, a video platform that we aloud posted our video to, bing (in order to search for some items), Adobe Lightroom CC (in order to edit photos for the blog and twitter) and Squarespace for the logo.
For my evaluation I used a range of different presentation services and products, such as Adobe Photoshop, Infogram, Word/Scribd and PowerPoint/Slideshare.
Wednesday, 9 December 2015
Monday, 7 December 2015
Evaluation Question 4
Evaluation Question 4
As a group, we frequented on YouTube in order to find the common conventions in existing indie music videos. It was also helpful in all aspects in giving us ideas for set locations, shot lengths, shot ideas and the type if video we wished to try and create. Our main source if inspiration was "Undercover Martyn" by Two Door Cinema Club. After collecting ideas we made a storyboard which enabled to to see visually the direction we wished to take our video. It was also useful in letting us find out what equipment we were going take need and if our video was feesable. An animatic was also created in order to help the group be able to visualise the final video and see the development of what we had already created.
All members of our group found that Blogger was a useful tool in acquiring feedback from our audience. It also meant we were able to post the continued progress of creative journey. At any point we were able to go back and change or develop our blog posts if we had altered or thought of something new. Our audience were able to post any concerns or feedback they had thought of from viewing our post about the development of our product. As previously discussed this feedback was vital in creating a successful finished video.
For the filming we used the camera from an iPhone 6s Plus which shoots at 4k resolution also we used an app called FiLMiC Pro which gave us manual control for exposure and focus and other aspects of effects. Then few tools the app posed were no match for some of the cameras the other groups were using but we thought that this may actually give our video an edge over others. Other groups may be tempted to use all of the features at their disposal which could lead to them over complicating their video and end up with a confusing or clustered music video. From the reap search, these are very much things you want to avoid when trying to appeal to music audiences especially those in the indie genre. Whilst filling in the dark the LED light we were using was very helpful in lighting the set and allowing us to create the right mind and vibe for each shit that we desired. The additional lighting was also good when filming close-ups, the fact that the audience can clearly see the band members facial expressions is vital in creating the sense of intimacy between them and the band which can help emote certain feelings in the viewer. Final Cut Pro X helped us to edit the video and get the best finish for the video and create the look we were attempting to re-create in other videos we had seen. Spotify was used to stream the song whilst we were filming so that those performing were able to hear it and sing in time. it also proved useful when getting an idea of shot lengths for each part of our video. Nathan was then able to match the music to our footage whilst editing the video which made the post-production phase slightly easier.
The photoshop software on the Windows PC I was using was the only tool I used whilst creating both my digipaks and magazine advert. This software possessed all elements I needed during this process. Most notably the cut tool, which enabled me to edit images I had taken or found to my desired effect. The colour wheel was useful whilst searching for the colour i was going to use on my digipak. It offered me countless variation of all colours to use; this was an important decision because I had to consider my bands representation. using the wrong colour could mislead audiences that my band is something that it isn't and may deter certain people from listening/viewing/purchasing the album. Both the vertical and horizontal text boxes were also very useful when creating the layout of my album cover. It was especially important to my product as the text is the centrepiece of the product and is the main attraction to audiences/passers by. The macbooks were also useful to me during my evaluation process so that i was able to write up my questions. I used other presentation formats available to me on the computer in order to bring my evaluation together. These formats included: Prezi, Youtube and Scribd. The aim was to provide and original and differing way of presenting my work to not only make it interesting to read, but to also show-off my media skills.
Overall, I feel that the technology I used during this creative process were central to the finished products. Without these pieces of software or programmes I wouldn't have been able to develop my ideas in the way I did and to create these products without these technologies would have been virtually impossible.
As a group, we frequented on YouTube in order to find the common conventions in existing indie music videos. It was also helpful in all aspects in giving us ideas for set locations, shot lengths, shot ideas and the type if video we wished to try and create. Our main source if inspiration was "Undercover Martyn" by Two Door Cinema Club. After collecting ideas we made a storyboard which enabled to to see visually the direction we wished to take our video. It was also useful in letting us find out what equipment we were going take need and if our video was feesable. An animatic was also created in order to help the group be able to visualise the final video and see the development of what we had already created.
All members of our group found that Blogger was a useful tool in acquiring feedback from our audience. It also meant we were able to post the continued progress of creative journey. At any point we were able to go back and change or develop our blog posts if we had altered or thought of something new. Our audience were able to post any concerns or feedback they had thought of from viewing our post about the development of our product. As previously discussed this feedback was vital in creating a successful finished video.
For the filming we used the camera from an iPhone 6s Plus which shoots at 4k resolution also we used an app called FiLMiC Pro which gave us manual control for exposure and focus and other aspects of effects. Then few tools the app posed were no match for some of the cameras the other groups were using but we thought that this may actually give our video an edge over others. Other groups may be tempted to use all of the features at their disposal which could lead to them over complicating their video and end up with a confusing or clustered music video. From the reap search, these are very much things you want to avoid when trying to appeal to music audiences especially those in the indie genre. Whilst filling in the dark the LED light we were using was very helpful in lighting the set and allowing us to create the right mind and vibe for each shit that we desired. The additional lighting was also good when filming close-ups, the fact that the audience can clearly see the band members facial expressions is vital in creating the sense of intimacy between them and the band which can help emote certain feelings in the viewer. Final Cut Pro X helped us to edit the video and get the best finish for the video and create the look we were attempting to re-create in other videos we had seen. Spotify was used to stream the song whilst we were filming so that those performing were able to hear it and sing in time. it also proved useful when getting an idea of shot lengths for each part of our video. Nathan was then able to match the music to our footage whilst editing the video which made the post-production phase slightly easier.
The photoshop software on the Windows PC I was using was the only tool I used whilst creating both my digipaks and magazine advert. This software possessed all elements I needed during this process. Most notably the cut tool, which enabled me to edit images I had taken or found to my desired effect. The colour wheel was useful whilst searching for the colour i was going to use on my digipak. It offered me countless variation of all colours to use; this was an important decision because I had to consider my bands representation. using the wrong colour could mislead audiences that my band is something that it isn't and may deter certain people from listening/viewing/purchasing the album. Both the vertical and horizontal text boxes were also very useful when creating the layout of my album cover. It was especially important to my product as the text is the centrepiece of the product and is the main attraction to audiences/passers by. The macbooks were also useful to me during my evaluation process so that i was able to write up my questions. I used other presentation formats available to me on the computer in order to bring my evaluation together. These formats included: Prezi, Youtube and Scribd. The aim was to provide and original and differing way of presenting my work to not only make it interesting to read, but to also show-off my media skills.
Overall, I feel that the technology I used during this creative process were central to the finished products. Without these pieces of software or programmes I wouldn't have been able to develop my ideas in the way I did and to create these products without these technologies would have been virtually impossible.
Thursday, 26 November 2015
Wednesday, 25 November 2015
Update - Story Board
Today we have been refining our new story board as we changed our idea quite significantly form the original plan. This has been a lengthily process as it requires a lot of ideas and creativity as well as focus in order to get a good story board, in the next could of days it will be posted on the blog and we will complete an 'animatic' version of it.
Picture: Shot ideas we were coming up with
Creative Journey
1)
The idea I started with was having a picture of
a Small Ruin in a forest.
2)
Then I had an idea of having just a picture of a
forest or the idea of having the front cover based on nature.
3)
Having a trippy image on the front cover was one
of my ideas.
4)
I decided to not do a nature or trippy image and
copy a very simplistic idea of having the band members on the front of the
magazine. I have taken Ideas from the Album cover of mystery by Brent
McCollough with the black and white colour scheme and the simplicity of just
having the artist with the name of the album and the name of the artist on it.
5)
For my digipak I was going to use the three
pictures of band members on it. This is important because it gives the band
members so kind of identity.
6)
Where some of my ideas came from was the album
cover to the Pet shop boys, please. The simplicity and the gap between the
picture and the writing of the name of the band and album.
7)
Another of my main helpers and tips came from
the Pet Shop Boys album, actually. This is because of the simplistic nature of
the piece and the way that the two members of the band have been cut out and
placed against a white background.
8)
Jay-z’s ‘the black album’ was something I used
for the font types and the idea of having the album name below the name of the
group or artist.
9)
The two Weezer album covers have been very
influential because of the simplicity of the two pieces. The idea of having
just the band members on the cover is one I took and I was also interested in
the way that they had the same kind of font for both the albums and that they
use it in a good way.
10)
ACDC highway to hell I used as an example for
the way the name of the band and album is set out. I was contemplating having
the name of the album below the image and the name of the band above the image.
11)
The backstreet boys album cover is one I like
because of the simplicity but also it has the band members and then the name of
the band above it. I took the idea of the band members onto my digipak.
12)
The razorlight album cover is one of my main influences;
this is because it is very simplistic. Having the band with the white
background behind it was very appealing just like the Pet shop boys albums. I
was contemplating having the band name in large like on the Razorlight album but
that would have made it too close to it so I went against that idea.
13)
The ‘Our Last Night’ album was going to be used
as inspiration as I was contemplating using the black or white background but
with then the band members on the strips with a different colour.
14)
This is the image I have used for the front
cover of the band members. What I did was cut each member out one by one and
added them to a white background.
15)
The white line which I am going to use as part
of the album title, as a separator between the name of the band and the album.
16)
The different fonts I could have used for the
name and title of the band and album respectively.
17)
The colour panel I used for the album. Very
basic and simplistic as this is the kind of feel I wanted for my album.
18)
The finished Digipak.
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