Showing posts with label Advert. Show all posts
Showing posts with label Advert. Show all posts
Friday, 15 January 2016
Monday, 21 December 2015
Saturday, 19 December 2015
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Video
When we where in the research stage, watching established music video we discovered a few trends (conventions), that generally are followed by most videos. The most common of these conventions is the disjuncture, amplification, performance and narrative styles of video. This convention is very rarely broken.
We have carried this convention into our final video as we have used the narrative style of video. This is due to the fact that the original video for our song heavily features instruments and is a performance based video, this combined with the fact that throughout our extensive research we found that narrative based 'cinematic' style videos are some of the most successful.
Our video also followed conventions based on the clothing and framing we used throughout our video, the mise en scene fitted with the image pre-associated with the genre of music (indie) we also used framing that is consistent with that used in real media products, these include close up shots and mid shots of the main singer, this is used in order to create a bond between fans and the lead singer.
The primary area that our video breaks conventions is in that most videos for songs of our genre (indie) are performance based. Another aspect of convention that our video breaks is that typically real media products used advanced camera equipment, by contrast, for our video we used the camera on the iPhone 6s Plus, this records in 4K resolution and features OIS so along with a professional camera application (in this case FiLMiC Pro) in order to allow manual control over aspects such as focus and exposure, it can produce results equal to a mid to high end DSLR.
Overall our video both embraces certain conventions of established music videos and rejects other conventions that are perhaps now outdated.
Ancillary
Digipak
For my digipak, as with the video I heavily researched existing texts such as the xx, AM by Arctic Monkeys, Blue Monday by New Order and The Dark side of the Moon by Pink Floyd (pictured below) and analysed their features and what made them successful (or not). This gave me a real sense of the elements of digipaks that are carried throughout most examples, these conventions where plentiful, an example of a convention in digipaks is that typically they feature artwork in the center and then text above and below, typically the band name above and the album name below. I followed this convention in my digipak (and my advert) as I felt it carried an air of sophistication. Another convention that I embraced is the order of items on the spine (Band,Title,Catalog Number).
During my research I found that the very best digipkas where minimalist in their design language, this is a form of convention that is used more and more frequently now.
Advert
For my magazine advert, like with the digipak and video I researched various existing products and analysed their features and their success as a result of these aspects. looking at these examples gave me an idea of the conventions that are used throughout most magazine adverts of this type, I found there to be many conventions, an example of a convention in adverts is that they typically have the artwork in the center of the magazine advert and then title text above and below, typically the information about the album below. I followed this convention closely in my advert as the convention creates a sense of simplicity. Another convention that I used is the use of a record label logo towards the bottom of the advert. This allows viewers to quickly realize who is behind the album.
The real products I looked at for ideas and to evaluate the conventions used in the adverts where mostly the magazine adverts for the digipaks above, as they fitted best with the style I wanted to follow. However There were a few more that I liked and took inspiration from, like the Kasabian poster.
Another convention I followed for my magazine advert is the idea of a link between the digipak and to an extent the video, this is widely used in the industry and creates an identity that links the elements to each other.
Overall our media products both follow an challenged various different forms of conventions, following the best aspects and differing in the worst.
When we where in the research stage, watching established music video we discovered a few trends (conventions), that generally are followed by most videos. The most common of these conventions is the disjuncture, amplification, performance and narrative styles of video. This convention is very rarely broken.
We have carried this convention into our final video as we have used the narrative style of video. This is due to the fact that the original video for our song heavily features instruments and is a performance based video, this combined with the fact that throughout our extensive research we found that narrative based 'cinematic' style videos are some of the most successful.
Our video also followed conventions based on the clothing and framing we used throughout our video, the mise en scene fitted with the image pre-associated with the genre of music (indie) we also used framing that is consistent with that used in real media products, these include close up shots and mid shots of the main singer, this is used in order to create a bond between fans and the lead singer.
The primary area that our video breaks conventions is in that most videos for songs of our genre (indie) are performance based. Another aspect of convention that our video breaks is that typically real media products used advanced camera equipment, by contrast, for our video we used the camera on the iPhone 6s Plus, this records in 4K resolution and features OIS so along with a professional camera application (in this case FiLMiC Pro) in order to allow manual control over aspects such as focus and exposure, it can produce results equal to a mid to high end DSLR.
Overall our video both embraces certain conventions of established music videos and rejects other conventions that are perhaps now outdated.
Ancillary
Digipak
For my digipak, as with the video I heavily researched existing texts such as the xx, AM by Arctic Monkeys, Blue Monday by New Order and The Dark side of the Moon by Pink Floyd (pictured below) and analysed their features and what made them successful (or not). This gave me a real sense of the elements of digipaks that are carried throughout most examples, these conventions where plentiful, an example of a convention in digipaks is that typically they feature artwork in the center and then text above and below, typically the band name above and the album name below. I followed this convention in my digipak (and my advert) as I felt it carried an air of sophistication. Another convention that I embraced is the order of items on the spine (Band,Title,Catalog Number).
During my research I found that the very best digipkas where minimalist in their design language, this is a form of convention that is used more and more frequently now.
Advert
For my magazine advert, like with the digipak and video I researched various existing products and analysed their features and their success as a result of these aspects. looking at these examples gave me an idea of the conventions that are used throughout most magazine adverts of this type, I found there to be many conventions, an example of a convention in adverts is that they typically have the artwork in the center of the magazine advert and then title text above and below, typically the information about the album below. I followed this convention closely in my advert as the convention creates a sense of simplicity. Another convention that I used is the use of a record label logo towards the bottom of the advert. This allows viewers to quickly realize who is behind the album.
The real products I looked at for ideas and to evaluate the conventions used in the adverts where mostly the magazine adverts for the digipaks above, as they fitted best with the style I wanted to follow. However There were a few more that I liked and took inspiration from, like the Kasabian poster.
Another convention I followed for my magazine advert is the idea of a link between the digipak and to an extent the video, this is widely used in the industry and creates an identity that links the elements to each other.
Overall our media products both follow an challenged various different forms of conventions, following the best aspects and differing in the worst.
Wednesday, 9 December 2015
Monday, 7 December 2015
Evaluation Question 4
Evaluation Question 4
As a group, we frequented on YouTube in order to find the common conventions in existing indie music videos. It was also helpful in all aspects in giving us ideas for set locations, shot lengths, shot ideas and the type if video we wished to try and create. Our main source if inspiration was "Undercover Martyn" by Two Door Cinema Club. After collecting ideas we made a storyboard which enabled to to see visually the direction we wished to take our video. It was also useful in letting us find out what equipment we were going take need and if our video was feesable. An animatic was also created in order to help the group be able to visualise the final video and see the development of what we had already created.
All members of our group found that Blogger was a useful tool in acquiring feedback from our audience. It also meant we were able to post the continued progress of creative journey. At any point we were able to go back and change or develop our blog posts if we had altered or thought of something new. Our audience were able to post any concerns or feedback they had thought of from viewing our post about the development of our product. As previously discussed this feedback was vital in creating a successful finished video.
For the filming we used the camera from an iPhone 6s Plus which shoots at 4k resolution also we used an app called FiLMiC Pro which gave us manual control for exposure and focus and other aspects of effects. Then few tools the app posed were no match for some of the cameras the other groups were using but we thought that this may actually give our video an edge over others. Other groups may be tempted to use all of the features at their disposal which could lead to them over complicating their video and end up with a confusing or clustered music video. From the reap search, these are very much things you want to avoid when trying to appeal to music audiences especially those in the indie genre. Whilst filling in the dark the LED light we were using was very helpful in lighting the set and allowing us to create the right mind and vibe for each shit that we desired. The additional lighting was also good when filming close-ups, the fact that the audience can clearly see the band members facial expressions is vital in creating the sense of intimacy between them and the band which can help emote certain feelings in the viewer. Final Cut Pro X helped us to edit the video and get the best finish for the video and create the look we were attempting to re-create in other videos we had seen. Spotify was used to stream the song whilst we were filming so that those performing were able to hear it and sing in time. it also proved useful when getting an idea of shot lengths for each part of our video. Nathan was then able to match the music to our footage whilst editing the video which made the post-production phase slightly easier.
The photoshop software on the Windows PC I was using was the only tool I used whilst creating both my digipaks and magazine advert. This software possessed all elements I needed during this process. Most notably the cut tool, which enabled me to edit images I had taken or found to my desired effect. The colour wheel was useful whilst searching for the colour i was going to use on my digipak. It offered me countless variation of all colours to use; this was an important decision because I had to consider my bands representation. using the wrong colour could mislead audiences that my band is something that it isn't and may deter certain people from listening/viewing/purchasing the album. Both the vertical and horizontal text boxes were also very useful when creating the layout of my album cover. It was especially important to my product as the text is the centrepiece of the product and is the main attraction to audiences/passers by. The macbooks were also useful to me during my evaluation process so that i was able to write up my questions. I used other presentation formats available to me on the computer in order to bring my evaluation together. These formats included: Prezi, Youtube and Scribd. The aim was to provide and original and differing way of presenting my work to not only make it interesting to read, but to also show-off my media skills.
Overall, I feel that the technology I used during this creative process were central to the finished products. Without these pieces of software or programmes I wouldn't have been able to develop my ideas in the way I did and to create these products without these technologies would have been virtually impossible.
As a group, we frequented on YouTube in order to find the common conventions in existing indie music videos. It was also helpful in all aspects in giving us ideas for set locations, shot lengths, shot ideas and the type if video we wished to try and create. Our main source if inspiration was "Undercover Martyn" by Two Door Cinema Club. After collecting ideas we made a storyboard which enabled to to see visually the direction we wished to take our video. It was also useful in letting us find out what equipment we were going take need and if our video was feesable. An animatic was also created in order to help the group be able to visualise the final video and see the development of what we had already created.
All members of our group found that Blogger was a useful tool in acquiring feedback from our audience. It also meant we were able to post the continued progress of creative journey. At any point we were able to go back and change or develop our blog posts if we had altered or thought of something new. Our audience were able to post any concerns or feedback they had thought of from viewing our post about the development of our product. As previously discussed this feedback was vital in creating a successful finished video.
For the filming we used the camera from an iPhone 6s Plus which shoots at 4k resolution also we used an app called FiLMiC Pro which gave us manual control for exposure and focus and other aspects of effects. Then few tools the app posed were no match for some of the cameras the other groups were using but we thought that this may actually give our video an edge over others. Other groups may be tempted to use all of the features at their disposal which could lead to them over complicating their video and end up with a confusing or clustered music video. From the reap search, these are very much things you want to avoid when trying to appeal to music audiences especially those in the indie genre. Whilst filling in the dark the LED light we were using was very helpful in lighting the set and allowing us to create the right mind and vibe for each shit that we desired. The additional lighting was also good when filming close-ups, the fact that the audience can clearly see the band members facial expressions is vital in creating the sense of intimacy between them and the band which can help emote certain feelings in the viewer. Final Cut Pro X helped us to edit the video and get the best finish for the video and create the look we were attempting to re-create in other videos we had seen. Spotify was used to stream the song whilst we were filming so that those performing were able to hear it and sing in time. it also proved useful when getting an idea of shot lengths for each part of our video. Nathan was then able to match the music to our footage whilst editing the video which made the post-production phase slightly easier.
The photoshop software on the Windows PC I was using was the only tool I used whilst creating both my digipaks and magazine advert. This software possessed all elements I needed during this process. Most notably the cut tool, which enabled me to edit images I had taken or found to my desired effect. The colour wheel was useful whilst searching for the colour i was going to use on my digipak. It offered me countless variation of all colours to use; this was an important decision because I had to consider my bands representation. using the wrong colour could mislead audiences that my band is something that it isn't and may deter certain people from listening/viewing/purchasing the album. Both the vertical and horizontal text boxes were also very useful when creating the layout of my album cover. It was especially important to my product as the text is the centrepiece of the product and is the main attraction to audiences/passers by. The macbooks were also useful to me during my evaluation process so that i was able to write up my questions. I used other presentation formats available to me on the computer in order to bring my evaluation together. These formats included: Prezi, Youtube and Scribd. The aim was to provide and original and differing way of presenting my work to not only make it interesting to read, but to also show-off my media skills.
Overall, I feel that the technology I used during this creative process were central to the finished products. Without these pieces of software or programmes I wouldn't have been able to develop my ideas in the way I did and to create these products without these technologies would have been virtually impossible.
Sunday, 22 November 2015
Wednesday, 11 November 2015
Monday, 26 October 2015
Friday, 16 October 2015
Monday, 12 October 2015
Friday, 2 October 2015
Digipak Ideas - Lead Singer Cover
After considering different ideas and taking inspiration from other album covers and looking through the book: 'Album' by Nick De Ville. At the moment I have chosen to just use the lead singer on my album cover. There are other famous examples of this being used...below are a selection:
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