A2 Music Video : Magazine Advert

Showing posts with label Magazine Advert. Show all posts

Sunday, 17 January 2016

Sunday, 20 December 2015

Thursday, 17 December 2015

We wanted to make a narrative music video where the main story of the song is shown in an easy way for the audience to understand. We didn’t want to have instruments because we thought that the song would be better staged as a narrative than a performance. We are developing the conventional forms of media and what is perceived to be ‘normal’ in the music industry.

Traditionally the genre of music we are doing normally have a performance style video with the examples of the Oasis, Wonderwall where they are performing the video as a band. Other videos such as the Verve, Bitter Sweet Symphony is a video we looked at and likes the idea of having the lead singer walk down the street, but instead of having people around him have it just the band member.

We developed this shot in the Verve video by doing a long walking shot of the main individual and developing it slightly as we decided to put shots in between it so it isn’t just one big continuous walk through of a large part of the song. We did many different types of shots which developed and challenged the forms and conventions of real media products, for example using the close ups, mid shots and long shots. This was so the audience could get a feel for the band and who the stars of the video are. Also having more shots of one of the artists will get the audience to recognise which of the artists is the most important to the band and the video.

Digipak and advert:

When I researched what to put on my digipak and the ideas for it I struggled to find something that I would really like to use for my digipak. In the end I found something, it was the simplistic idea of the pet shop boys, actually. I really like this album cover because it is simplistic and easy to look at on the eye. If it is this then it is then better for the audience who are the people that are going to buy it. I feel like this idea challenges the conventions of real media products because normally bands have more going on within their CD covers but because mine is very bare and not very busy this means that there is more chance that people will like it. People will like it because there isn’t much of it to take in therefore it won’t make them think too much about it because there isn’t much too it, this simplistic idea gives my digipak an advantage against others because people who have used complex idea will have lots going on within their digipak, this means that the people who are going to purchase this digipak or album might not enjoy being bombarded with lots of different colours and designs. A good example of a simple digipak that fits in with the style of mine is the digipak for the Mumford and Sons album, Sigh No More. There is a simplistic design to this but there is also a bit of writing on the back, where I have put my most writing.

While researching for the magazine advert I found lots of adverts for bands such as Kings of Leon, Kasabian and the Foo Fighters. They all are similar because they all have the same picture on the front as the album cover does when the album actually comes out. For example the Foo Fighters have the FF on the front surrounded by a red circle and in front of a metal sheet. In this case I think I have used the ideas from existing media products because for my magazine advert I decided to use the front cover picture of my digipak as my magazine advert a long with having ‘OUT NOW’ below this. This gives the image of the digipak and album in the heads of readers of the magazines which means that if they see it In a shop then they will recognise it and pick it up to look at it. This is why lots of famous bands and artists use the same image from the album cover on the magazine advert to make it look like the album and make it look recognisable for potential buyers and fans.

Overall I feel that I developed different media products in the music video, using different ideas and shot types in order to gain a better grade and make a better video. This is different to the Digipak where I challenged but also used different ideas from already made digipaks in order to get the ideas and develop my own digipak. For the magazine advert I used the ideas from a few different magazine adverts that have excisted for a long time in order to get the best mark and to gain experience needed for the making of my own magazine advert which will show the band in the best and most individual way.

Evaluation Question 2- Draft

How effective is the combination of your main product and ancillary texts?

For my main product, our task was to make a music video which represented a type of music and the kind of artists that play this kind of music. The ancillary texts we had to make to go along side this main product was a Digipak and a magazine advert for the made up band and the new music they are bringing out.

We are doing the Indie style of music. The indie style of music should reflect the latest bands and trends in the music business and the bands around at the time. It also must reflect the people who listen to the music and buy the tracks and the albums as these are the people who buy the albums.

When designing my advert and digipak I hadn’t got a very clear idea of what I was going to do. So when my first draft wasn’t very good I had to do a total revamp of the whole thing.

When I came across the Pet shop boys, Actually cover I thought this would be a good cover to use as an example because the cover is quite basic but looks very good and quite affective. I wanted to get this kind of band style into the digipak and magazine advert because the band that we are doing the music video from is this indie style.

This research I have done into this Digipak along with magazine adverts made me believe that I had found many different form of media convention that Indie genre’s use with magazine adverts or album covers. My digipak was a four panel with the front, back covers and the inside left and right. I have a picture of the band on the front which is very isolated so that the audience can focus on them while they are looking at my digipak. The centre image is the picture of the band which is organised so they are all wearing white shirts so they look like they are a ‘unit’ or a group of individuals who are friends and can work together to make good music.

Indie style is not the easiest thing to relate to a digipak and to relay this information to the audience and buyers was the most crucial thing in order to get the people to want to listen to the music and purchase the digipak. When I was making my Digipak I didn’t think much how it would fit into my video because our video is quite unique but also my Digipak is quite unique but in different ways. The way that both the video and the digipak are unique means that my work links in to also being unique, this unique style also links into the ‘indie’ genre of music that we have with both the style of music and the style of my digipak and music video both being quite individual. If i had to complete the Digipak section of the coursework then I would find more individual and Indie bands album covers in order to copy some sort of styling from these which would take my grade higher than it is. I feel like my research for the magazine advert was very minimal and just used the front cover of my digipak in order to make it look the way that I wanted it too.

Overall I feel that I use the individuality of my digipak and Advert and mixed that with the ideas we had for the video and I feel like the two mix well to show a good idea of an indie band and music video.