Music video:
We wanted to make a narrative music video where the main
story of the song is shown in an easy way for the audience to understand. We didn’t
want to have instruments because we thought that the song would be better
staged as a narrative than a performance. We are developing the conventional
forms of media and what is perceived to be ‘normal’ in the music industry.
Traditionally the genre of music we are doing normally have
a performance style video with the examples of the Oasis, Wonderwall where they
are performing the video as a band. Other videos such as the Verve, Bitter
Sweet Symphony is a video we looked at and likes the idea of having the lead
singer walk down the street, but instead of having people around him have it
just the band member.
We developed this shot in the Verve video by doing a long
walking shot of the main individual and developing it slightly as we decided to
put shots in between it so it isn’t just one big continuous walk through of a
large part of the song. We did many different types of shots which developed
and challenged the forms and conventions of real media products, for example
using the close ups, mid shots and long shots. This was so the audience could
get a feel for the band and who the stars of the video are. Also having more
shots of one of the artists will get the audience to recognise which of the
artists is the most important to the band and the video.
Digipak and advert:
When I researched what to put on my digipak and the ideas
for it I struggled to find something that I would really like to use for my
digipak. In the end I found something, it was the simplistic idea of the pet
shop boys, actually. I really like this album cover because it is simplistic
and easy to look at on the eye. If it is this then it is then better for the
audience who are the people that are going to buy it. I feel like this idea
challenges the conventions of real media products because normally bands have
more going on within their CD covers but because mine is very bare and not very
busy this means that there is more chance that people will like it. People will
like it because there isn’t much of it to take in therefore it won’t make them
think too much about it because there isn’t much too it, this simplistic idea
gives my digipak an advantage against others because people who have used
complex idea will have lots going on within their digipak, this means that the
people who are going to purchase this digipak or album might not enjoy being
bombarded with lots of different colours and designs. A good example of a
simple digipak that fits in with the style of mine is the digipak for the
Mumford and Sons album, Sigh No More.
There is a simplistic design to this but there is also a bit of writing
on the back, where I have put my most writing.
While researching for the magazine advert I found lots of
adverts for bands such as Kings of Leon, Kasabian and the Foo Fighters. They
all are similar because they all have the same picture on the front as the
album cover does when the album actually comes out. For example the Foo
Fighters have the FF on the front surrounded by a red circle and in front of a
metal sheet. In this case I think I have used the ideas from existing media
products because for my magazine advert I decided to use the front cover
picture of my digipak as my magazine advert a long with having ‘OUT NOW’ below
this. This gives the image of the digipak and album in the heads of readers of
the magazines which means that if they see it In a shop then they will
recognise it and pick it up to look at it. This is why lots of famous bands and
artists use the same image from the album cover on the magazine advert to make
it look like the album and make it look recognisable for potential buyers and
fans.
Overall I feel that I developed different media products in
the music video, using different ideas and shot types in order to gain a better
grade and make a better video. This is different to the Digipak where I
challenged but also used different ideas from already made digipaks in order to
get the ideas and develop my own digipak. For the magazine advert I used the
ideas from a few different magazine adverts that have excisted for a long time
in order to get the best mark and to gain experience needed for the making of
my own magazine advert which will show the band in the best and most individual
way.
