2nd draft digipak

2nd draft digipak poster

Organizing Props

In order to film our music video successfully we need to organise the props prior to filming.
The nature of our video means that we don't need to use many props, however there are a few items that we require:

• Guitars (we plan to get these from the music department and a group member that owns one)

• UV paint (we will buy this on Amazon)

• UV light (we plan to buy this on Amazon)

• Speaker for when we need to play the music in the street (a group member owns one)

Most of the props are either already owned or can be ordered for next day delivery.

Font Ideas // Nathan Beard

Filming Update

As of 12/10/15 we haven't yet started to film our video, however we have been working hard in order to finish our plans on the locations, props and roles so that as soon as we start filming (ideally half term so 19/10/15 - 25/10/15) we are ready to start and will need little interruption to plan something.

I believe that this is going to be highly beneficial so that we can get all the scenes filmed in the least amount of time possible in order to maximize time editing, this will allow us to finish the video earlier. This will give us time to decide what we like and what we don't like, and due to the fact that we allowed time for this we may be able to alter the video to incorporate these changes.

We have now finalized the fact that we want to to film in two locations, in order to achieve the best results possible (in a city street and in a studio). This means that we need to organised a studio (ideally this would be the one the school have available). And get the equipment ready.

Digipak Style ideas

This first digipak design is a simple two-panel design. There is no insert but there are lyrics printed on an image in the inside cover. Although, what really drew me to this design is the cut out style on the CD holder. It's something different and adds good effect to the design.

This six-panel design show consistency by keeping the same colour pattern and design across all six panels. This consistency makes the cover look professional and finished to a good standard. The disk also features a design relating the artist/album cover and adds an extra effect to the digipak. the printed lyrics on one panel and some notes from the band's lead singer on another give an added bonus to the album. It may also entice fans to buy it because they are interested to read what they have to say about the album.

The piano image consistent across all 3 panels provide a good effect to this digipak. What also appeals tome is the sleeve insert on the first panel. This provides the opportunity to add something extra to the album, maybe a poster or some notes from the band themselves. 

Digipak Ideas

I like the idea of having this kind of picture of a desolate and relaxed area of forest as the front cover for the Digipak. This is because if the band is a relaxed and chilled out kind of music vibe then this would be more realistic and better for the representation of the band Digipak.

I like this picture because it shows a different vibe of the band because Indie/ alternative music could be associated towards smoking and this represented in the photo. The butterfly flying out of the pipe shows that it is chilled out and represents peace and a chilled group of people. People would like this picture and would draw them in.  

This photo is intersting and is trippy. It would be good because it would draw people into the digipak and they would read the band cover and who the band are. 

I like this image because it shows the countryside and the peaceful nature of it. It is nice and colourful and this would draw people into the Digipak and this would make it more likely to get sales.

Digipak - Initial Ideas And Inspiration // Nathan Beard

This is the powerpoint presentation with my initial ideas and inspiration for my digipak cover art.

Styling for the video

These are some images that I have found which represent the style that we want to represent in our video.
These are styles that I think accurately represent what the target audience wear themselves and what they want to see in their favorite bands. It also fits in with the image of modern and simple that we are trying to portray with our band.

Video Inspiration - Let's Dance To Joy Division

We have took inspiration from this video. Their use of the plain background and minimal setting shows us that a successful video can be created in our same music genre and with the mise en scene we're aiming for.

Camera Shot Ideas

Camera Shot Ideas

Update of Story-boarding

Today, we finished our 24th shot of our music video and are up to 1:26 seconds. We have all had equal input into the completion of this task. Deciding on the type of shot we are going to use for each shot is very time consuming and have used shots such as: high angle, low angle, mid-shot, close-ups and others. These shots range from 1 second right up to 10 seconds.

*Due to the change in creative direction the storyboard will need changing to match the new ideas*

Audience Biographies

Name:   Louis Hopkins
Age:     17
Occupation: College Student

Interests:  Louis loves to spend time with his friends. he is always on the look out for that new and upcoming band that he can brag to his friends about finding first. He spends a lot of time on Soundcloud. Looking for new mixes and independent artists that are using its services in order to promote their music. he never leaves the house without making sure he is looking his best, with his favorite brands being: Farrah, Supreme, Norse Projects and Thrasher. Louis has known SmallRuin since day 1. He was one of the first 10 people to re-post their debut single on Soundcloud which now boasts of 65,000 plays.



Name: Millie Drew
Age: 19
Occupation: Independent Writer

Interests:  Millie lives and dies by her Tumblr account. She obsesses with her camera and is always looking for that next snap that with capture her followers. The latest trends are a must-have and can't help but spend her latest pay cheque on some new accessories or clothes. Music is special to her too. She doesn't like to move onto new bands often but stays loyal to her favorites, whatever their fan base. Her favorites always make it into her writing somehow, whether that be a harsh review of a new LP or spreading the word about an upcoming gig.

Representation in Music videos

Different genders are represented differently in music videos. For example males are normally represented in a way sometimes that they are strippers or need to show off their bodies. This gives an attracting look to the music video for males. For artists like Beyoncé who are fine with the way their bodies look then they are more likely to get their bodies out for a music video. If this means they will get more hits and therefore more money they are more likely to be willing to do this.

It is different for males because they are seen as more aggressive and more dominant in behaviour which means that males would be used differently in a music video than females would be used. Men are represented as more adventurous and independent where as women are viewed as more reliant on men and this shows in some music videos where the male is shown to be in command. Women represent sexual objects in media and males in music videos seem to be the people in command that try and get these sexual objects. Women are portrayed as decorative objects in music videos and are used as dancers and are not very regularly seen as the band members who actually play the instruments, this is normally left to the males because they are seen as more dominant and more designed for these types of jobs.

Different ages are represented in music videos for example the elderly would not be very likely to be seen in music videos as they are one of the groups of people who are not wanted to be seen in music videos. This is the same with small children but they are seen on the odd occasion, normally the artists are the ones in the music videos and they are normally not elderly or really young they are normally around the 20’s or 30’s because these are the people who are going to be appealed too. These people are stereotypically the most likely to do popular things for the people who are supposed to watch the music videos for example teenagers who want to see dancers and people either smoking or doing things that are cool like skateboarding or doing daring things.

Band Twitter page

We have set up a twitter feed for our band, as this will allow the band to market their products (songs, albums, videos, merchandise). It will also allow the band to get more publicity for the video.

Change of Direction for Video

We have decided to change the creative direction for our video, as we made the decision that the previous ideas where too similar to the original video. They where also highly difficult to film and involved studios and instruments, etc...
The new ideas match the brand image for the brand which we are trying to portray. The new idea is as follows:

• Using an urban environment for most if not all of our timing locations.
• Hand held camera effects.
• 'Simple but memorable'.
• Darkened lighting.
• Crisp editing.

Music Video Pitch

Mood Board - Indie Scenesters