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Dear moderator, welcome to our blog. Please use the labels on the right hand side to navigate our work. Work has been split into three main categories; Research and Planning, Product, Evaluation and where work has been produced by just one group member it has been labelled with their name

Evaluation Question 2

Final Advert

Responding to Feedback- Ben Wakeford Digipak

Front cover, Picture was just of the lead singer and the text was slanted across the top of the singer’s head.  On my new front cover I changed the picture to accommodate the whole band. The band are cut out with the lasso tool on Photoshop.  I used the rectangle tool in order to get a white background on the front cover then used the colour overlay in order to make the background look the whitest it can be. I also changed the name of the album to make it sound better; I changed it from the Undercover Martyn to Expensive Sound. This is because Expensive sound is one of the names of the songs and I thought it sounded better to me. I changed the Font type to Calibri because this is a simpler font and it is easier to read than the slanted font over the artist.

Back, on my first draft the back cover was a black background which I did using the rectangle tool on the back cover. I then used text boxes in order to make the song names. On my new digipak I changed the back cover to not have the numbers down the side and just have the names of the songs; this makes it easier to read. I also took the ‘Small Ruin’ away from the top of the list because people would already know the band is called that. The back is now very simplistic like the rest of the digipak.

Tray disk, On the first tray disc I had one of the Small Ruin logo’s. I changed this from the disc because it was just a bit too much for the viewers to take so I changed it to a plain white background using the rectangle tool. On top of the white background I had the address to the Facebook, Twitter and online pages.

On the extra panel, I had that the it was the Small Ruin debut album. I also had a few reviews from people and magazines in music. On the new digipak I scrapped the extra panel and just had four panels.     

Inside left, On the inside left of my old digipak I had the name of the Band and the names of all the band members. Also I had a message from the band, I decided to take these off because the message was a bit ‘cringy’ and wasn’t needed. This is one of the sides that I took off because of the needlessness of the panel.

Inside Centre, On the inside centre of my old digipak there was a picture of the band. I decided to take this out on my new digipak because of the picture of the whole band being on the front cover. 

Plan of Action (02/11/15 - 08/11/15)

This week the emphasis is on reacting to feedback on our digipaks and adverts. We will also be filming more shots for our testing and planning, this will give us all chance to get used to our roles. There will also be a big push to learn all the lyrics for the song that we are doing and become familiar with the thinking behind our video in order to make the end product look better thought out.

This weeks tasks for the group members are:

Nathan Beard

• Get used to the equipment involved in the video
• learn the words to the song. 
• Gather an understanding of the video concepts.

Joe Ford

• Learn the words to the song.
• Plan the clothing that needs to be ready for the final shoot.
• Gather an understanding of the video concepts.

Ben Wakeford

• Learn the words to the song.
• Plan the clothing that needs to be ready for the final shoot.
• Gather an understanding of the video concepts.

There will be no more weekly updates or plans of action from this week onward, as the aims will be to get our video done and finalizing the research and planning. 

Digipak

Plan of Action (19/10/15 - 25/10/15)

This week we will begin filming test shots for our video, this will allow us to evaluate wether the people we have are good enough to successfully be in the video, this will also give us an opportunity to see how the different shots we have planned work.
We will also be completing any changes that needed making for our final digipaks and magazine adverts along with any pull outs.

This weeks tasks for the group members are:

Nathan Beard

• Plan the test shoot (location, members, time, camera)
• Make the changes to the digipak.
• Make the changes to the magazine advert.
• Make the changes to the pull out for the digipak.
• Edit the footage from the test shoot.
• Upload the test footage on to YouTube.
• Write the evaluative post on the test footage.
• Write up the weekly update post.

Joe Ford

• Make the changes to the digipak.
• Make the changes to the magazine advert.
• Make the changes to the pull out for the digipak.
• Attend the test shoot

Ben Wakeford

• Make the changes to the digipak.
• Make the changes to the magazine advert.
• Make the changes to the pull out for the digipak.
• attend the test shoot

Pull Out For Digipak Draft 1 // Nathan Beard

Magazine Advert Draft 1 // Nathan Beard

Digipak Draft 1 // Nathan Beard

Organizing Props

In order to film our music video successfully we need to organise the props prior to filming.
The nature of our video means that we don't need to use many props, however there are a few items that we require:

• Guitars (we plan to get these from the music department and a group member that owns one)

• UV paint (we will buy this on Amazon)

• UV light (we plan to buy this on Amazon)

• Speaker for when we need to play the music in the street (a group member owns one)

Most of the props are either already owned or can be ordered for next day delivery.

Album Cover Analysis

Font Ideas // Nathan Beard

Filming Update

As of 12/10/15 we haven't yet started to film our video, however we have been working hard in order to finish our plans on the locations, props and roles so that as soon as we start filming (ideally half term so 19/10/15 - 25/10/15) we are ready to start and will need little interruption to plan something.

I believe that this is going to be highly beneficial so that we can get all the scenes filmed in the least amount of time possible in order to maximize time editing, this will allow us to finish the video earlier. This will give us time to decide what we like and what we don't like, and due to the fact that we allowed time for this we may be able to alter the video to incorporate these changes.

We have now finalized the fact that we want to to film in two locations, in order to achieve the best results possible (in a city street and in a studio). This means that we need to organised a studio (ideally this would be the one the school have available). And get the equipment ready.

Plan of Action (12/10/15 - 18/10/15)

This week we will be shifting our focus back to the video so that we can start filming as soon as possible, this is important as we have already been delayed in this process. We will  also be concentrating on finalizing our draft digipaks and posting them on the blog.

This weeks tasks for the group members are:

Nathan Beard

• Write an update on filming progress.
• Publish the font ideas post.
• Post an update on the props we plan to use.
• Post the Draft 1 of the digipak.
• Post the draft 1 of the magazine advert.
• Post the Draft 1 of the digipak pullout.
• Write the weekly summary.

Joe Ford

• Review some magazine adverts.
• Post the Draft 1 of the digipak.
• Post the draft 1 of the magazine advert.
• Post the Draft 1 of the digipak pullout.

Ben Wakeford

• Analyse album covers.
• Post the Draft 1 of the digipak.
• Post the draft 1 of the magazine advert.
• Post the Draft 1 of the digipak pullout.

Weekly Summary (05/10/15 - 11/10/15)

This week the focus has been on getting our ideas for the digipaks and magazine ads cemented and ready for use in our first draft, this has seen each member of the group look in detail at the fonts and imagery as well as the colors that we are going to use. We are also further gathering examples of other album art and digipaks in order too help visualize what our ideas will look like.


Overall this week has been relatively productive and the tasks that we have completed will come into their own when we start our final digipaks.

Digipak Ideas // Nathan Beard

I have gathered some digipak layouts that I feel would be good to use for my own. I think that I would like to use a digipak that has more than 4 panels, as I think that it adds to the experience

4 Panel Digipak

The 4 panel digipak is probably the most used and therefore may come across as a bit mainstream and dull, this is not the image I want form y digipak and therefore it rules out the 4 panel design slightly, however it is versatile and could be used in a different way to make it seem different.

6 Panel Digipak

This is a traditional 6 panel digipak and is a layout that I am considering using, because it gives more space for me to use to create an image for the band, it also gives space to put a booklet, however I personally don't think I will use one.

Plan of Action (05/10/15 - 11/10/15)

This week we are continuing on from last week, in that we are still; researching the different digipak types and gathering inspiration of our own. However this week there is a minimum set of posts that we have to make by the end of the week, meaning that there will be more specific tasks fork each group member

This weeks tasks for the group members are:

Nathan Beard

• Analyse and post 3 digipaks
• Analyse and post 3 magazine adverts/posters

Joe Ford

• Analyse and post 3 digipaks
• Analyse and post 3 magazine adverts/posters
• Post summer homework task on the blog

Ben Wakeford

• Analyse and post 3 digipaks
• Analyse and post 3 magazine adverts/posters

Weekly Summary (28/09/15 - 04/10/15)

During the course of this past week, we have been focusing on a few aspects of the coursework. One of the aspects was the video and getting a clearer concept together ready to start filming. We have now completed and published various ideas about styling, some more influences, how we plan to use the narrative theories in our video and the storyboard. This should aid us in the coming weeks, when we will be filming our video.

Another aspect we have focused on is that we are starting to research and draft our individual digipaks, this means that we have been making individual posts about inspiration and progress, as well as analysis of existing digipaks.

Overall this week has been relatively productive and the tasks that we have completed will come into their own when we start filming our video.

Digipak moodboard

Mood Board