Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

Firstly, my ancillary tasks, the digipak and advert, I made a  purposeful effort to consider both when planning for the design of my digipak, this allowed me to create a brand image that would be present across all of the elements of the band. The idea for the branding of the band came form the brief I initially set of 'simple but memorable'.

I believe that the designs with true coherence, are created with the development of the materials, shapes, colour caried out simultaneously, as this allows each element to accent and complement each other, this allows for a meaningful design that allows for a level of consistency through the elements and infact the products themselves. This aided me in creating a consistent brand that makes the band recognizable. 

My digiapk is a 6 panel design, with the main part being the three circles on the cover, this sets the tone for the design of both the digipak and the advert, with the circles design caring on to the inside panels with a circle for each member, which clarifies the branding of the three circles each representing a band member. The circles theme is further applied to the back cover where they are used a s bullet points to list the songs.

The magazine advert also embraces this theme in order to maintain the brand image and make it easily recognizable, consisting of the cover image from my digipak and some text to let the audience know what they are looking at.

When we where creating our video it was important to take into account the genre of the music, in this case indie. As this ultimately impacts on the viewers and therefore it is extremely important to conform to a style they like. The style of this video is very much influenced by the style of my digipak with blurs being used to link to semi transparent glass like elements of my digipak and advert. 

A further consideration throughout the process were the fonts as these would be used in every product, therefore they had to be flexible and fit not only in a logo but also a digipka, advert and music video. However given that the fonts work, they successful link the elements together.

Overall I believe that a successful and purposeful link has been created between all of the products, and that the brand image that has resulted portrays the band well.